A series of static social media posts designed for Guaranteed Rate’s top loan officer—the top loan officer in the country three years in a row.
This series was developed as a quick and approachable way to deliver common housing statistics and tips on a wide scale to first-time homebuyers. The iconography complements the copy, but had to be bold and stand out as a way to quickly convey complex topics and catch the attention of users scrolling past content. The detail of the icons is scalable—they are not so overly detailed that the fidelity is lost when compressed at smaller screen sizes.
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