Direct mail postcard for new loan officers joining Guaranteed Rate. A promotional piece with dual purpose, this mailer is intended for new loan officers to send out to their existing customers alerting them of their new position and directing them to update their contact information.
The loan officer’s name is placed on the front of the piece and made clearly visible in order to provide immediate name recognition for their previous customers. Multiple pathways are presented to the recipient in order to update that contact information—with the contact block on the postcard itself as well as highlighting the simple URL they can be reached at digitally. An impactful message paired with simple and strong brand cohesion was necessary to signify why the loan officer made their career move and also establish Guaranteed Rate’s position in the market and their benefits over their competitors.