Fraud Playbook

Wintrust’s small- and mid-size business groups needed a way to educate clients about fraud schemes they may be susceptible to, the steps they may need to take to rectify their exposure, and the products Wintrust’s business groups provide to help prevent fraud in the first place.

Business groups provided this playbook to their clients and prospective customers, and the bank hosted it on its website behind a lead-capture form. Information from this playbook was also meted out as drip content on social media platforms.

Team
Ed B. — Copywriter
Stacy K. — Project Director
Ali S. — Content Strategist