Posters developed as one portion of the Guaranteed Rate Foundation’s brand re-design, intended for display in Guaranteed Rate offices across the country.
The Guaranteed Rate Foundation needed a way showcase how the donations they receive directly affect the lives of their recipients—not only to people outside of their organization but to Guaranteed Rate’s employees as well. It was important to the Foundation to make sure people reading knew exactly how their donations were being used.
In order to accomplish that, these posters were conceptualized as a series that highlights the stories of individual recipients and itemize the assistance provided by the Guaranteed Rate Foundation. In order to protect identities and specific details of some recipients, it was also necessary for the content of the posters to be malleable, based on the amount of information at the Foundation’s disposal.