Pitch ideas for Guaranteed Rate’s annual real estate agent engagement event. Each year is music themed—the concept for 2018’s event was “Rock Legends.”
The first concept was inspired by vintage letterpress concert posters commonly associated with the influential rock bands of the 60s and 70s. Simple and vibrant, the aesthetic is loud and striking. The red and yellow colors also harken back to Guaranteed Rate’s original red and yellow brand colors.
The second concept mimics the loud and in-your-face tone of 80s hair metal giants. While sleek and stylish, this concept exudes personality and playfulness for all attendees.