Wintrust's Platinum Adventures® Club is a pillar in the communities they serve. A travel club for those age 50 or better, these trips are a great way for Wintrust's retail banks to build relationships with their customers.
The issue was, while a very well established program, Platinum Adventures did not have any cohesive brand styles. This deck was developed in an effort to contextualize the Platinum Adventures brand within Wintrust, while also highlighting the ways in which is can stand alone from the wider entity's branding and continue to develop new and engaging work with a better defined foundation.
