Platinum Adventures Club Refresh

Wintrust’s Platinum Adventures® Club, a travel membership for customers aged 50+, needed a cohesive design refresh after numerous mini redevelopments carried out by previous teams. 

The primary deliverable for this project was the newsletter brochure — a booklet provided by each bank’s club coordinator detailing local events and international travel for the upcoming quarter. This brochure is the primary Platinum Adventures® marketing tool and acts as the aesthetic touchstone for all other developed assets. The project also included brochures for individual international travel events, club emails and pamphlets.

The biggest challenge with these materials was ensuring they were cohesive and easy for Wintrust’s internal design team to produce while staying legible for an older audience. 16 versions of the newsletter are made each quarter (one per bank charter), and each issue includes news on events specific to its region.